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ROI calculator
What is a new customer worth to you?
Enter a few numbers about your business and see what more leads, a better close rate and a smarter marketing budget could add to your bottom line.
✓ Works for any business✓ Updates as you type✓ No email required
Your numbersStart from an example, then change any number to match your business.
Your customers
$
The typical amount a customer spends per job, order or month of service.%
What you keep after materials and labor on that sale.×
How many times a typical customer buys from you over their lifetime. Use 1 if most buy once.Your leads today
Calls, form fills and quote requests from all sources.
%
Out of every 100 leads, how many become paying customers.With a marketing system
Your estimate of additional leads a marketing system brings in.
$
Agency fees plus ad spend, per month.How we calculate it
No magic, just math.
Customer lifetime valueAverage sale × purchases per customer.
New customersNew leads × your close rate.
Added gross profitNew customers × lifetime value × profit margin.
Return on investmentAdded gross profit minus your investment, divided by your investment.
Cost per lead and customerMonthly investment ÷ new leads, or ÷ new customers.
Break-evenMonthly investment ÷ gross profit from one customer.